WHAT WE DID
The client is looking to rebrand so that they can better connect with Australian young people who are reluctant to browse international groceries due to a lack of understanding of the ingredients. We built a set of visual system including illustration characters to make the brand look younger and inclusive. Our strategy is to make customers feel a welcoming vibe in-store and get used to a convenient digital shopping experience.
Pacific Asian Grocer strives to be the go-to destination for fresh and authentic global groceries. Pacific Asian is passionate about connecting cultures and pride themselves on their inclusive approach. With the easy-to-use APP, customers can order online for same-day delivery, catering to the urban living style of today's young people. They are dedicated to providing convenience, quality, and service that meets all needs.
PACIFIC ASIAN GROCER
Brand Strategy | Re-branding | Visual Identity Design