We created a brand embodying the self-made men spirit in every tangible of details: from the contours of the letters to the intensity of the hues. A balance among street art (young & new), inspired by European Art galleries with its ever-traditional essence. The rebellious vibe needed to become an absolute protagonist: a man coming out of its drifting ways to help create the world anew, with its hands. A hard working commitment above all else, ready to unfold the brightest of futures, as the brand exhibits itself.