WHAT WE DID
We crafted a brand identity for Highlight Carnival that emphasises self-expression. The branding centres around the star character, conveying the idea that everyone can enjoy their star moment at Highlight Carnival, along with playful graphics to convey the brand's energy and creativity, while also communicating its commitment to creating a space where young people can truly be themselves.
Highlight Carnival is a dynamic Chinese youth culture brand that celebrates music festivals, street sports, and street art. With a focus on creativity, community, and self-expression, Highlight Carnival cultivates an energetic and inclusive atmosphere where young people can connect, express themselves, and celebrate their passions. Through its innovative events and vibrant culture, Highlight Carnival's vision is to become a leading voice in China's dynamic and rapidly evolving youth culture scene.
Arts & Culture
Branding | Brand Strategy | Visual Identity Design | Illustration